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Sushi: perhaps the most famous offering that Japan has given to the international culinary scene. But how do you eat it?

While Valentines Day in Japan involves women given chocolates to men, White Day is when men have to return the favor. However, the secret meanings behind these sweets are entirely different! Read on to learn more about the significance of gift-giving on White Day!

Not just a cultural symbol, the national flower of Japan – cherry blossom or sakura – is also skillfully used in cooking to create unique flavors and enhance the attractiveness of traditional Japanese food and drink.

Plum blossoms plus seasonal foods and sweets mark the transition into spring step by step until the cherry blossoms kick off public life.

‘Flower viewing’ was originally reserved for a different blossom and the upper class. Nowadays, it’s enjoyed by everyone.

Festivals are one of the best ways to experience traditional Japanese culture – through the food, clothing, and unique customs.